The activity generated a 7.6% unit sales uplift, with 55,400 additional packs sold during the two week promotion. The greatest impact is the growth of the category and the settle down rate being 15.8% higher than pre promo levels. The average daily sales rate rose by 200 units comparing pre promo to post promo to add a further 1 MT per month, mostly driven by sales in Poundland’s high street stores. The final consumer reach was 34m across all activations.