Past Work
USA Rice
Pheonix National Billboard Campaign
25m person reach during one month
Objective
To create a national poster campaign on behalf of Pheonix USA rice in the UK covering the majority of UK major cities on 180 sites .
Activity
The national campaign consisted of a combination of roadside and bus shelter advertising offering 10% more rice in each pack free. The campaign provided increased exposure for Pheonix USA Rice at key sites near to retail outlets where Peacock rice is well known.
Result
The activity generated an 88% unit sales uplift, over non-promoted sales with a combined reach of over 25m.
