The ad campaign focussed on ‘black not white’ a reference to most spirits, particularly vodka appearing as clear or ‘white’. Blavod is coloured by infusions from the black Catechu (an extract from the acacia genus). The subtle fusion of triple distilled English grain vodka with the South East Asian herb black catechu created a smooth tasting premium vodka with a completely new look. The distinct colour of the vodka gave rise to a new range of cocktails around the world, such as ‘Black Widow’ and ‘Graveyard Ghost’.